year2026
industryfashion
- data visualisation
the challenge
O My Bag Amsterdam wanted to reimagine its annual Impact Report as an engaging digital experience that reflected the quality of the brand while making complex sustainability information easier to understand. Rather than publishing a traditional report, the objective was to create an interactive microsite that encouraged visitors to explore the brand's impact through storytelling, data and transparency. The experience needed to balance rich information with an intuitive, visually engaging interface that aligned with O My Bag's premium retail identity and commitment to conscious design.
process
The visualisations were developed by first identifying the key stories within the data before exploring the clearest way to communicate them. Charts, icons and illustrations were combined to create visual narratives that felt approachable without compromising accuracy. Particular attention was given to hierarchy, colour and pacing, ensuring each spread remained easy to navigate while maintaining a cohesive visual language throughout the report.
strategy
The aim was to make sustainability data engaging rather than overwhelming. By turning key metrics into clear visual stories, the report encourages readers to explore the content at their own pace while strengthening O My Bag's commitment to transparency. The visualisations not only communicate information efficiently but also create moments of interest that keep readers engaged throughout the report.
delivery
The project transformed the report into a fully designed and developed Shopify microsite that presents sustainability through interactive storytelling rather than long-form documents. Custom data visualisations, animated components and modular layouts break complex information into digestible sections, allowing visitors to explore topics at their own pace while maintaining a clear narrative throughout. The visual language builds upon O My Bag's established identity while introducing a more editorial and contemporary approach to digital reporting. Bold typography, playful infographics and carefully considered interactions create moments of engagement without distracting from the content, helping reinforce the brand's premium positioning. Built as a flexible design system, the microsite can be easily adapted for future Impact Reports, allowing new datasets, stories and visualisations to be introduced each year while maintaining a consistent user experience and strengthening O My Bag's ongoing commitment to transparency.
