year2025
industryfashion
- packaging
the challenge
O My Bag Amsterdam partnered with Act of Caring to create a premium suede care kit for the launch of their new chrome-free suede collection. The packaging needed to communicate the collaboration whilst reflecting both brands' shared commitment to craftsmanship, longevity and conscious design. The brief called for a minimal, elevated aesthetic that would add to the elevation of O My Bag's retail experience, while encouraging customers to care for and extend the life of their products through sustainably formulated care essentials.
process
The visual language was developed around the tactile qualities of suede itself. A palette of soft, neutral tones was chosen to reflect the natural ingredients and timeless aesthetic of the product, while hand-crafted illustrations were used to communicate texture and care. By translating the richness of suede into subtle visual details, the packaging became both informative and expressive, reinforcing the premium, long-lasting nature of the care kit.
strategy
The design process began by exploring how the product could feel like a natural extension of the O My Bag brand rather than a standalone accessory. A carefully considered packaging system for hierarchy, materials and the unboxing experience, made sure there was balance between clear product communication and a refined aesthetic.
delivery
The packaging was designed with simplicity and considered details as the focal points. A hand-drawn illustration of one of O My Bag's signature bags sits at the heart of the design, with subtle pencil textures used to capture the softness and tactile quality of suede. This delicate approach introduces warmth and craftsmanship without compromising the clean, understated aesthetic of the packaging. A muted colour palette, generous white space and refined typography create a premium presentation that complements both brands while allowing the products themselves to take centre stage. Every element was considered to elevate the unboxing and in-store experience, resulting in packaging that feels timeless, thoughtful and aligned with the sustainable values behind the collaboration.
